If you are a local business, the importance of getting your listing on Google and Bing “just right” is only going to become more crucial.

Remember that your competition is also doing their best to beat you at this game.

You may have already visited Google Places and Bing Local Listings and done some of the work. However, this part of SEO is so crucial to success that I urge you to have a professional audit. Several things can go wrong:

  • Google and Bing change their sites often and the requirements change frequently. Are you up-to-date?
  • You can inadvertently spam these sites, generating penalties against your website, hurting your search rank, without being aware you have done anything wrong.
  • And of course there are some tricks that work to improve your search rank.

I strongly recommend that you do not do-it-yourself due to the potential for negative impact to your search rank. Done well, it can lead to doubling of traffic. Done poorly it can get your website removed from Maps and or lose many places in natural search rank. Its worth the money to have it done right.

Undaunted you may want to DIY: here are the resources you’ll need:

Google Local Business Center

Bing Local Listing Center