There are now more mobile devices in the world than personal computers. Consumers tend to use mobile devices for spontaneous consumer products and services searches that cause permanent changes in behavior. 

Local SEO will be the competitive edge you’ll need in the future if you are a local business (where customers visit your location in order to complete transactions).  The importance of getting your listing on Google Maps / Google Places and Bing Local Listing Center – and doing it with precision, is only going to become more critical.

If you are a small to medium size business owner, take care not to fall into the complacency trap; that they will come just because you have been located in the same place for years. The consumer doesn’t necessarily think nor behave as you expect. They don’t think or behave the way they did just 5 years ago. Spontaneous searches for things increasingly lead people to try new things – new businesses – because they are located conveniently at the moment of intent.

For instance, a change of plans in my daily routine just happens. Suddenly I need to cook dinner tonight for some guests. I have things to buy and little time. Instead of the usual place I shop, I search for something more convenient on my route. Presto! I have just found a new, perhaps better place to shop. Change caused my old vendor to lose business and a new vendor may have taken their place permanently, all because I can search on my mobile device.

The importance of getting your listing on Google Maps / Google Places and Bing Local Listing Center will only become more important.