Hyperlocal is not a term used widely in search, but there is a reason we use it. Local search can mean city-level relevance, but hyperlocal means relevance in yards/meters/city blocks. Some businesses compete in those terms. If you are a hyperlocal business, you already know what we are talking about.
Accuracy in reporting at the hyperlocal level does not exist. Therefore we developed our proprietary tool SearchStation that enables us to provide search optimization and search marketing services to the hyperlocal business.
Geofencing services allow you to targeted your audience at the hyperlocal level, but how do you measure your results?