What is HCU? = Google’s Helpful Content Update This Google Search Rank update rolled out in 2022, but I was surprised to find that the SEO world is only talking about this right now – meaning they are talking about nothing else. Apparently it is causing a lot of pain to those who rely on … Read more
Its a trend, a fad, or however you like to view the use of Artificial Intelligence tools as they sweep through culture like Beanie Babies. Some people will never use an AI tool, but there is a sizable population who is using it for whatever interest they have at the moment. Most of those that … Read more
When you receive that month-end SEM performance report, can you determine if it is accurate? How do you know you are getting what you are paying for? Do you know how to audit your SEM reports? The fact is; you are the only one you can trust. Only you can reconcile what your Analytics reports … Read more