What You Should Know About Google Shopping Ads & Machine Learning
No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”
No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”
The bottom line to riding this local search marketing animal is to evolve with the ever more granular local “geo-fencing” search technologies that connect the consumer to the showroom.
The term “Long Tail” applied to eCommerce (products) as coined by https://www.wired.com/2004/10/tail/ Chris Anderson in 2004 is unfortunate because the term was already in use by the SEO community and that one is accurate – a description of multiple-word Search Terms (long as in “Long-Tail”). So to clarify, the unfortunate-named “Long Tail” in eCommerce means … Read more