An SEO or Internet marketing agency that sets up search engine accounts under the their name; 1) are they taking the lazy path? or, 2) do they intend to keep all the results. When you stop paying, who owns that work? This is analogous to your CPA keeping all your tax records if you choose … Read more
How to calculate ROI for a PPC or Paid Search Campaign is something everyone learns usually after they already spent too much money. The beauty of Internet Marketing is that it is the only marketing that is 100% measurable.
If you are looking for a PPC ROI Calculator for Adwords, this is not one of those, its more valuable than that. I suggest that it’s better to view your “calculations” as an exercise in logic. Calculators, like large spreadsheets, tend to muddy the water unless you know exactly what answers you seek before-hand. You … Read more