Why Am I not Seeing My Ads?

Common question. Most common answer; You need a bigger budget. But there are many factors that determine when your ads run and do not run. Lets go over them: The way Google Ads works is complex and we cannot game-out every type of campaign you may use. For all campaign types, Google uses a number … Read more

What are Internet Assets

And while we may call our services Digital Marketing, it is more accurate to call it Internet Business Management. The Elephant Parable is a useful analogy to understand why businesses struggle with the intangible characteristics of marketing on the Internet. The Elephant Parable is a story of a group of blind men who have never … Read more