Choosing the right partner for your Internet marketing. You are faced with a common dilemma: a large agency or a boutique firm. Understanding the distinct advantages of one or the other will help you make the best choice for your specific needs and budget.

Cost-Effectiveness

A boutique firm with leaner structures and lower overhead is usually the cost-effective choice. You pay for expertise and results, not layers of management and administrative overhead. More of your budget goes directly towards the work itself, rather than supporting a large organization.

Quality

Quality of work cannot be generalized. Both agency and boutique firms can produce high quality work. But it is a true in many areas of business, that those with talent and experience tend to prefer to work independently or freelance.

Efficiency

Agencies often put an emphasis on reports and meetings to maintain customer loyalty. That consumes time and does not producing an end result. Boutique firms tend to schedule meetings to accomplish tasks at hand and produce reports to evidence the result of work performed.

Target Market

If you are a major brand, a larger agency is the appropriate match. Brand marketing requires resources across a broad range of media. That comes at significant costs that are appropriate for large enterprises. SMBs (small to medium sized business) often stay focused on product marketing and do not typically have budgets that afford brand marketing.

Safety

No one ever got fired for buying IBM. FUD.

It’s Personal

Consulting means to consult. We listen. We tell it like it is. At HARTENSTINE we takes the time to understand your business, goals, and target audience. We are not here to tell you what you want to hear. We also only work for causes that we like. We want you to thrive.