You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more
I always like to say that SEO (improving your search rank) these days is only a matter of listening for signals from the search engines. Most signals are weak and not worth mentioning. Buried in the latest Google Search Engine Central Blog is a strong signal about the Sitemap lastmod element, that will probably be … Read more
Yes of course things change all the time, but this time G00gle is changing, and that is different. And its going to cost you. Unless you pay close attention. Let me first put this into the proper context. I have been in the search engine business since 2001 and have been managing paid advertising accounts … Read more