Read Before Signing Up for VLA Programs

This is an important and date-relevant post because agencies are still marketing these obsolete VLA programs. Some back ground orientation first. But for those looking for the spoiler: Don’t sign up for an expensive and soon to be obsolete program if you are the frugal type. Merchant Center (now called Classic) is a Google inventory … Read more

The HCU Update and What To Do About It

What is HCU? = Google’s Helpful Content Update This Google Search Rank update rolled out in 2022, but I was surprised to find that the SEO world is only talking about this right now – meaning they are talking about nothing else. Apparently it is causing a lot of pain to those who rely on … Read more