On July 1, 2023 Google threw everyone the GA4 curve ball and most everyone struck out. So dont feel bad if you are feeling inadequate. Its not you per se. Granted, Google gave a lot of advanced warning that it was coming, but after four months, all the dealers I work with are struggling in … Read more
October 16, 2023, Google released an update on their Search Central Blog concerning Vehicle Ads or VLAs or Vehicle Listing Ads. VLAs have been around since 2020, so what’s new? Well I’m not really sure. But this fits the Google pattern of rolling-out products in a “progressive disclosure” way. One thing for sure is Google … Read more
You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more