Google Vehicle Ads Overview

October 16, 2023, Google released an update on their Search Central Blog concerning Vehicle Ads or VLAs or Vehicle Listing Ads. VLAs have been around since 2020, so what’s new? Well I’m not really sure. But this fits the Google pattern of rolling-out products in a “progressive disclosure” way. One thing for sure is Google … Read more

The Bottom of The Funnel Myth

You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more