Update: It is now possible to switch between Classic and Next Remember the one-way danger of switching back to Classic from Next? That was soo 2024.34! Update: This article is intended for BOTH Classic and Next. But NOTE: VLAs are not available in Next. Makes sense to me! Original Article: This is an important and … Read more
As I mentioned in a prior post, a year on, even pros are struggling with the switch to Google Analytics 4. Are you also struggling with or even baffled by GA4? You may see reporting that does not seem quit right – at least its not the same as the old UA reporting. Chances are … Read more
What is HCU? = Google’s Helpful Content Update This Google Search Rank update rolled out in 2022, but I was surprised to find that the SEO world is only talking about this right now – meaning they are talking about nothing else. Apparently it is causing a lot of pain to those who rely on … Read more