What is HCU? = Google’s Helpful Content Update This Google Search Rank update rolled out in 2022, but I was surprised to find that the SEO world is only talking about this right now – meaning they are talking about nothing else. Apparently it is causing a lot of pain to those who rely on … Read more
This is one of those default opt-in settings in Google My Business (GMB) that is also cleverly hidden in plain sight. What are Assistant Calls? Why is it turned on by default? Why should I care? What is it? Its a intermediary Google service feature between your customer and your business. (Google Service is an … Read more
Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired of long, empty articles written as search rank spam, aren’t you?) And this is not … Read more