If you are responsible for your company’s online advertising – this is an important notice. Not acting on this notice from Google could result in a suspension of your Google Ad campaign. If your website has a pop-up of any kind, please read this. Google has sent a notice titled Google Ads Policy Update – … Read more
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more
Its not everyday there is a breeze of fresh air in the world of search engines. In fact this one-trick pony show has gotten damn boring. Google updates remind me of IRS publications – little more than switching things around to keep everyone guess rather than any real innovation. Microsoft Adcenter? Seems like a retirement … Read more