Yes of course things change all the time, but this time G00gle is changing, and that is different. And its going to cost you. Unless you pay close attention. Let me first put this into the proper context. I have been in the search engine business since 2001 and have been managing paid advertising accounts … Read more
If you are responsible for your company’s online advertising – this is an important notice. Not acting on this notice from Google could result in a suspension of your Google Ad campaign. If your website has a pop-up of any kind, please read this. Google has sent a notice titled Google Ads Policy Update – … Read more
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more