Sitemap & lastmod Alert

I always like to say that SEO (improving your search rank) these days is only a matter of listening for signals from the search engines. Most signals are weak and not worth mentioning. Buried in the latest Google Search Engine Central Blog is a strong signal about the Sitemap lastmod element, that will probably be … Read more

Meta Descriptions and Calls To Action

The Meta Description is where you have the opportunity to “sell” your listing in search and get the click. For SEO purposes this is perhaps the single most important take-away there is. (if you do nothing else to improve your search performance). A great Call-To-Action (CTA) in your Meta Description will make the cash register … Read more