Its not just about Review snippets. Like everything we do, the subject of this post is really about how we get better visibility in Google Search Results. Use this How To post as a way for you to understand the scope of the subject as well.
If you are a business owner you want to know that your SEO vendor isn’t selling you a feel-good story or you are the Enlightened SEO vendor who can explain how your work brings the greatest amount of traffic in search
There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act […]
In a sentence; it is a well organized set of information made easily accessible to another computer to crawl (the bot) and index ( the search engine ). Search Engine Friendly means What […]
Remarketing is a term you’ll hear most often from those selling PPC services. They usually recommend allocating some of your budget, in addition to what you are already spending on Pay-Per-Click ads, just to Remarketing ads. ( read between the lines, and it means “let’s spend more” )
Does that sound like old news? Needless to say, the search engine marketing business is always changing and marketing people being marketing people, write about every hiccup as if it were newsworthy. However […]
Read all about it > WSJ – Yelp Needs Help. Conforming what I’ve believed for some time now, Yelp’s future was never bright, and that goes for the entire 3rd Party Reviews business. ( […]
Toyota is circulating a notice to Toyota dealers about the ability to buy .car .cars and .auto domain names. I imagine there will be many other OEMs also giving notice and as an […]
Here is a simple but interesting, real-life sample that illustrates how easy it is to be wrong when you assume you know what people will search for in order to find a product or business online. You would be wrong with most of your assumptions
Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.