Why Am I not Seeing My Ads?

Common question. Most common answer; You need a bigger budget. But there are many factors that determine when your ads run and do not run. Lets go over them: The way Google Ads works is complex and we cannot game-out every type of campaign you may use. For all campaign types, Google uses a number … Read more

What are Internet Assets

And while we may call our services Digital Marketing, it is more accurate to call it Internet Business Management. The Elephant Parable is a useful analogy to understand why businesses struggle with the intangible characteristics of marketing on the Internet. The Elephant Parable is a story of a group of blind men who have never … Read more

Programmatic Advertising

A problem large eCommerce businesses encounters is how to set bids per product so that the ROI does not turn negative. Its easy when you have 1 product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. The Profit Margin on … Read more