Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired of long, empty articles written as search rank spam, aren’t you?) And this is not … Read more Comparison Of Google Bidding Strategies
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition (CPA), and now we are finally at the zenith of our ability to determine HAWD by calculating Conversion Value / Cost, AKA … Read more What Is A Good Adwords ROI?
The answer to this question is one of the most sought after when seeking to engage an Internet Marketing firm or professional. But there is very little tangible information online on the topic, so I hope to clear things up a bit. Hopefully you can gain some confidence in the engagement you are about to … Read more How Much Should You Pay for Internet Marketing Services?