When you receive that month-end SEM performance report, can you determine if it is accurate? How do you know you are getting what you are paying for? Do you know how to audit your SEM reports? The fact is; you are the only one you can trust. Only you can reconcile what your Analytics reports … Read more
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition (CPA), and now we are finally at the zenith of our ability to determine HAWD by calculating Conversion Value / Cost, AKA … Read more
Just some useful statistics on conversions as I’ve found them somewhere else or from my client analytics. In the interest of keeping this usable as a reference tool, this is intentionally brief. Perhaps I’ll expand more on certain points as necessary. All statistics are no older than 2018. @ 60% of all conversions happen during … Read more