Update: It is now possible to switch between Classic and Next Remember the one-way danger of switching back to Classic from Next? That was soo 2024.34! Update: This article is intended for BOTH Classic and Next. But NOTE: VLAs are not available in Next. Makes sense to me! Original Article: This is an important and … Read more
Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there are no Text Ads displayed. This new design will cause a lot of disorientation and pain. We’ll report more as time permits. … Read more
You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more