This is a constantly shifting area and I’ve been adding snarky updates accordingly. The original article starts further down the page. Then read the updates above the article. Update: It is now possible to switch between Merchant Center (Classic) and…
Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there are no Text Ads displayed. This new…
You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords…