You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more
Yes of course things change all the time, but this time G00gle is changing, and that is different. And its going to cost you. Unless you pay close attention. Let me first put this into the proper context. I have been in the search engine business since 2001 and have been managing paid advertising accounts … Read more
All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system that has no agenda. … Read more