Have you ever made the connection? That SEO is like a diet. (the latest fad diet I should say) Lets face it. Marketing is always trying to make the old seem new so […]
Its not just about Review snippets. Like everything we do, the subject of this post is really about how we get better visibility in Google Search Results. Use this How To post as a way for you to understand the scope of the subject as well.
Has your website analytics traffic suddenly dropped -80% in the Direct channel? Normally we would look for this missing traffic to show up elsewhere, but no other channel has increased proportionately. You are […]
I just ran into a presentation wherein the SEO analysis claimed that putting your local phone number in the meta title tag was a wasted SEO opportunity – that there are other more […]
In a sentence; it is a well organized set of information made easily accessible to another computer to crawl (the bot) and index ( the search engine ). Search Engine Friendly means What […]
Does that sound like old news? Needless to say, the search engine marketing business is always changing and marketing people being marketing people, write about every hiccup as if it were newsworthy. However […]
Toyota is circulating a notice to Toyota dealers about the ability to buy .car .cars and .auto domain names. I imagine there will be many other OEMs also giving notice and as an […]
Here is a simple but interesting, real-life sample that illustrates how easy it is to be wrong when you assume you know what people will search for in order to find a product or business online. You would be wrong with most of your assumptions
Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.
In SEO we gravitate to what is wrong. We look at what is not working (unhealthy). Or we look at the keywords we DON’T RANK FOR. (everyone wants to rank for everything) Therein lies the nature of our human problem. Stop doing it backwards!