The Bottom of The Funnel Myth

You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more

Things Are Changing

Yes of course things change all the time, but this time G00gle is changing, and that is different. And its going to cost you. Unless you pay close attention. Let me first put this into the proper context. I have been in the search engine business since 2001 and have been managing paid advertising accounts … Read more