Troy Hartenstine

The term “Long Tail” applied to eCommerce (products) as coined by https://www.wired.com/2004/10/tail/ Chris Anderson in 2004 is unfortunate because the term was already in use by the SEO community and that one is accurate – a description of multiple-word Search Terms (long as in “Long-Tail”). So to clarify, the unfortunate-named “Long Tail” in eCommerce means … Read moreOptimize Google Shopping Ads Campaigns