When you receive that month-end SEM performance report, can you determine if it is accurate? How do you know you are getting what you are paying for? Do you know how to audit your SEM reports?
The fact is; you are the only one you can trust. Only you can reconcile what your Analytics reports versus what your Agency reports. And as you will see, those reports are probably not accurate.
This is a DIY guide to audit your Agency’s SEM Reports.