All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system that has no agenda. Sorry to break it to you. No! Google does what it does to … Read more
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more
Its not everyday there is a breeze of fresh air in the world of search engines. In fact this one-trick pony show has gotten damn boring. Google updates remind me of IRS publications – little more than switching things around to keep everyone guess rather than any real innovation. Microsoft Adcenter? Seems like a retirement … Read more