How to Calculate Adwords Bids for ROI Perfection

The typical problem a large eCommerce vendor eventually encounters is how to set bids per product so that the ROI does not turn negative. Its easy when you have 1 product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. The … Read more

Alternative Search Engines

Its not everyday there is a breeze of fresh air in the world of search engines. In fact this one-trick pony show has gotten damn boring. Google updates remind me of IRS publications – little more than switching things around to keep everyone guess rather than any real innovation. Microsoft Adcenter? Seems like a retirement … Read more

Comparison Of Google Bidding Strategies

Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired of long, empty articles written as search rank spam, aren’t you?) And this is not … Read more