Artificial Intelligence for PPC Advertising is Irrational

All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system. Google does what it does to make money – from you. Google encourages you, at every turn, … Read more

Advertise With Precision

How to set your Ad bids per product so that the ROI does not turn negative. Its easy when you have 1 product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. The Profit Margin on the product itself is easy … Read more

Alternative Search Engines

Its not everyday there is a breeze of fresh air in the world of search engines. In fact this one-trick pony show has gotten damn boring. Google updates remind me of IRS publications – little more than switching things around to keep everyone guess rather than any real innovation. Microsoft Adcenter? Seems like a retirement … Read more