Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired of long, empty articles written as search rank spam, aren’t you?) And this is not … Read more
No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”
The term “Long Tail” applied to eCommerce (products) as coined by https://www.wired.com/2004/10/tail/ Chris Anderson in 2004 is unfortunate because the term was already in use by the SEO community and that one is accurate – a description of multiple-word Search Terms (long as in “Long-Tail”). So to clarify, the unfortunate-named “Long Tail” in eCommerce means … Read more