Meta Descriptions and Calls To Action

The Meta Description is where you have the opportunity to “sell” your listing in search and get the click. For SEO purposes this is perhaps the single most important take-away there is. (if you do nothing else to improve your search performance). A great Call-To-Action (CTA) in your Meta Description will make the cash register … Read moreMeta Descriptions and Calls To Action

The Simple How To Measure Conversions and ROI

Measuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you need to start making better decisions about the money you spend online. Open your Google Analytics (GA) and create a Goal from … Read moreThe Simple How To Measure Conversions and ROI