Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired…
The Meta Description is where you have the opportunity to “sell” your listing in search and get the click. For SEO purposes this is perhaps the single most important take-away there is. (if you do nothing else to improve your…
Measuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you need to start making better decisions about…