Advertise With Precision
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately…
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately…
Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired…
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition (CPA), and now we are finally at…