Measuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you need to start making better decisions about the money you spend online. Open your Google Analytics (GA) and create a Goal from … Read more The Simple How To Measure Conversions and ROI
Does blogging really payoff? Here is your real-world-local-business answer. Not only can we see exactly how many clicks a blog post is bringing every month, we can calculate the exact value of those clicks, and therefore calculate the exact value of a blog-post.
Toyota is circulating a notice to Toyota dealers about the ability to buy .car .cars and .auto domain names. I imagine there will be many other OEMs also giving notice and as an auto dealer, you are asking yourself whether you should buy these domains just to be prudently defensive. I … Read more New .car .cars and .auto Domain Name Registration Opens Tomorrow