You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more
Measuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you need to start making better decisions about the money you spend online. Open your Google Analytics (GA) and create a Goal from … Read more