Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there are no Text Ads displayed. This new design will cause a lot of disorientation and pain. We’ll report more as time permits. … Read more
All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system that has no agenda. … Read more
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more