Artificial Intelligence for PPC Advertising is Irrational

All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system. Google does what it does to make money – from you. Google encourages you, at every turn, … Read more

Advertise With Precision

How to set your Ad bids per product so that the ROI does not turn negative. Its easy when you have 1 product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. The Profit Margin on the product itself is easy … Read more