All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system that has no agenda. Sorry to break it to you. No! Google does what it does to … Read more
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more
I apply this workflow to every project, big & small. It is a series of component/tasks, organized in a logical flow that will help you measure & manage your Internet Marketing.