An Internet Marketing Workflow
I apply this workflow to every project, big & small. It is a series of component/tasks, organized in a logical flow that will help you measure & manage your Internet Marketing.
ROI
Comparison Of Google Bidding Strategies
Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired of long, empty articles written as search rank spam, aren’t you?) And this is not … Read more
What Is A Good Adwords ROI?
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition (CPA), and now we are finally at the zenith of our ability to determine HAWD by calculating Conversion Value / Cost, AKA … Read more