The typical problem a large eCommerce vendor eventually encounters is how to set bids per product so that the ROI does not turn negative. Its easy when you have 1 product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. The … Read more
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition (CPA), and now we are finally at the zenith of our ability to determine HAWD by calculating Conversion Value / Cost, AKA … Read more
How to calculate ROI for a PPC or Paid Search Campaign is something everyone learns usually after they already spent too much money. The beauty of Internet Marketing is that it is the only marketing that is 100% measurable.