What is HCU? = Google’s Helpful Content Update This Google Search Rank update rolled out in 2022, but I was surprised to find that the SEO world is only talking about this right now – meaning they are talking about nothing else. Apparently it is causing a lot of pain to those who rely on … Read more
This is a continuation of a recent post I wrote called “Artificial Intelligence for PPC Advertising is Irrational“. This is a Part 2, brought to the fore by an excellent article by Michael Every of Rabobank. “The Bot Is Out There. It Doesn’t Feel Pity, Or Remorse, Or Fear, And It Absolutely Will Not Stop … Read more
All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system that has no agenda. … Read more