Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there are no Text Ads displayed. This new design will cause a lot of disorientation and pain. We’ll report more as time permits. … Read more
This is one of those default opt-in settings in Google My Business (GMB) that is also cleverly hidden in plain sight. What are Assistant Calls? Why is it turned on by default? Why should I care? What is it? Its a intermediary Google service feature between your customer and your business. (Google Service is an … Read more
The bottom line to riding this local search marketing animal is to evolve with the ever more granular local “geo-fencing” search technologies that connect the consumer to the showroom.