A few events recently got me thinking about what might be happening in the future of local search advertising. I’m calling it “proximity advertising” because the terms “geo-fencing” and “local search” are separate terms that need to merge in advertising, and they are not as accurate, nor very eloquent. In the span of just 3 … Read moreProximity Advertising and Geo-Fencing Technologies
Copilot seems to be tops for serious navigators – especially where driving and avoiding major traffic jams on the Autobahn(s) is concerned. OpenStreetMap in Europe is solid and has legs. And there are many apps spawned from OpenStreetMap, such as Locus.
There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act of searching using a mobile device. Let’s see if we can’t clear up some marketing BS floating around in the blog-o-sphere. Android … Read moreGeofencing vs Hyperlocal Search Confusion