Proximity Advertising and Geo-Fencing Technologies

A few events recently got me thinking about what might be happening in the future of local search advertising. I’m calling it “proximity advertising” because the terms “geo-fencing” and “local search” are separate terms that need to merge in advertising, and they are not as accurate, nor very eloquent. In the span of just 3 … Read moreProximity Advertising and Geo-Fencing Technologies

Geofencing vs Hyperlocal Search Confusion

There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act of searching using a mobile device. Let’s see if we can’t clear up some marketing BS floating around in the blog-o-sphere. Android … Read moreGeofencing vs Hyperlocal Search Confusion