Like everything we do, the subject of this post is really “How to get better visibility in Google Search Results”. Isn’t that what everything is about?
Use this How To post as a way for you (business owners) to understand the scope of the subject as well. Its not just about Review snippets. Here is how Google describes it.
Integrate with Search to help grow your business > Enhance Your Presence on Search > Search is evolving beyond ten blue links to bring your content to people in much richer and faster ways. Learn how structured data markup can drive users to your content and services with rich results on the Search results page.
https://developers.google.com/search/
Here are the features you have at your disposal to accomplish that.
https://developers.google.com/search/docs/guides/search-features
For most business we work with, this is what we want – Local Business schema
https://developers.google.com/search/docs/data-types/local-business
And finally the Rich Snippets for Reviews and Ratings
Login to your Google Search Console (GSC) >
Structured Data Testing Tool >
Fetch & Validate >
Expand Reviews Section >