Local Search Marketing Evolution
The bottom line to riding this local search marketing animal is to evolve with the ever more granular local "geo-fencing" search technologies that connect the consumer to the showroom.
Category Hyperlocal
Geofencing vs Hyperlocal Search Confusion
There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act of searching using a mobile device. Let’s…
The World Goes Mobile-Local
Does that sound like old news? Needless to say, the search engine marketing business is always changing and marketing people being marketing people, write about every hiccup as if it were newsworthy. However this is different and I encourage you…