Geofencing vs Hyperlocal Search Confusion

There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act of searching using a mobile device. Let’s see if we can’t clear up some marketing BS floating around in the blog-o-sphere. Android … Read moreGeofencing vs Hyperlocal Search Confusion

The World Goes Mobile-Local

Does that sound like old news? Needless to say, the search engine marketing business is always changing and marketing people being marketing people, write about every hiccup as if it were newsworthy. However this is different and I encourage you to read and think about recent changes to search results page-ad layout and how this … Read moreThe World Goes Mobile-Local