Long-Tail vs Short-Tail Ad Campaign Considerations

After a recent experience with a (3rd party/agency) PPC vendor that specializes in product-level ad campaigns, I can share some observations about these services. Product-level ads mean automatically generating long-tail keywords and corresponding ads with links to those product pages. Because when there are 10’s of items (perhaps thousands) or there is high inventory turn-over, … Read moreLong-Tail vs Short-Tail Ad Campaign Considerations

Google Drops Side Ads – Confirmed as of Feb 22

This was much anticipated, and I can confirm that as of Feb 22 all SearchStations have seen no side ads since. But I’d like to concentrate on two things; a) what local businesses need to know, and b) how this particular issue is a great barometer indicating who in this business is just blogging (asleep … Read moreGoogle Drops Side Ads – Confirmed as of Feb 22