How Much Should You Pay for Internet Marketing Services?

The answer to this question is one of the most sought after when seeking to engage an Internet Marketing firm or professional. But there is very little tangible information online on the topic, so I hope to clear things up a bit. Hopefully you can gain some confidence in the engagement you are about to … Read moreHow Much Should You Pay for Internet Marketing Services?

Long-Tail vs Short-Tail Ad Campaign Considerations

After a recent experience with a (3rd party/agency) PPC vendor that specializes in product-level ad campaigns, I can share some observations about these services. Product-level ads mean automatically generating long-tail keywords and corresponding ads with links to those product pages. Because when there are 10’s of items (perhaps thousands) or there is high inventory turn-over, … Read moreLong-Tail vs Short-Tail Ad Campaign Considerations

Google Drops Side Ads – Confirmed as of Feb 22

This was much anticipated, and I can confirm that as of Feb 22 all SearchStations have seen no side ads since. But I’d like to concentrate on two things; a) what local businesses need to know, and b) how this particular issue is a great barometer indicating who in this business is just blogging (asleep … Read moreGoogle Drops Side Ads – Confirmed as of Feb 22