How to Calculate Adwords Bids for ROI Perfection

The typical problem a large eCommerce vendor eventually encounters is how to set bids per product so that the ROI does not turn negative. Its easy when you have 1 product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. The … Read more

How Much Should You Pay for Internet Marketing Services?

The answer to this question is one of the most sought after when seeking to engage an Internet Marketing firm or professional. But there is very little tangible information online on the topic, so I hope to clear things up a bit. Hopefully you can gain some confidence in the engagement you are about to … Read more

Long-Tail vs Short-Tail Ad Campaign Considerations

After a recent experience with a (3rd party/agency) PPC vendor that specializes in product-level ad campaigns, I can share some observations about these services. Product-level ads mean automatically generating long-tail keywords and corresponding ads with links to those product pages. Because when there are 10’s of items (perhaps thousands) or there is high inventory turn-over, … Read more