Advertise With Precision
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately…
Tag Adwords
How Much Should You Pay for Internet Marketing Services?
The answer to this question is one of the most sought after when seeking to engage an Internet Marketing firm or professional. But there is very little tangible information online on the topic, so I hope to clear things up…
Long-Tail vs Short-Tail Ad Campaign Considerations
After a recent experience with a (3rd party/agency) PPC vendor that specializes in product-level ad campaigns, I can share some observations about these services. Product-level ads mean automatically generating long-tail keywords and corresponding ads with links to those product pages.…