Update: It is now possible to switch between Classic and Next Remember the one-way danger of switching back to Classic from Next? That was soo 2024.34! Update: This article is intended for BOTH Classic and Next. But NOTE: VLAs are not available in Next. Makes sense to me! Original Article: This is an important and … Read more
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more
No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”