Read Before Signing Up for VLA Programs

This is an important and date-relevant post because agencies are still marketing these obsolete VLA programs. Some back ground orientation first. But for those looking for the spoiler: Don’t sign up for an expensive and soon to be obsolete program if you are the frugal type. Merchant Center (now called Classic) is a Google inventory … Read more

Advertise With Precision

How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more