Tag Google Shopping Ads

Adwords, Internet Marketing, Search Marketing

Read Before Signing Up for VLA Programs

This is a constantly shifting area and I’ve been adding snarky updates accordingly. The original article starts further down the page. Then read the updates above the article. Update: It is now possible to switch between Merchant Center (Classic) and…

Troy Hartenstine
May 3, 2024

Adwords, eCommerce, Google, Internet Marketing, PPC, ROI

Advertise With Precision

How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately…

Troy Hartenstine
September 10, 2021

Adwords, eCommerce, Google, Internet Marketing, PPC

What You Should Know About Google Shopping Ads & Machine Learning

No sane person has ever made a change to their Google Shopping Ads thinking, "Changing this bid will crater my sales. Let's do that."

Troy Hartenstine
August 13, 2019