You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more
If you are responsible for your company’s online advertising – this is an important notice. Not acting on this notice from Google could result in a suspension of your Google Ad campaign. If your website has a pop-up of any kind, please read this. Google has sent a notice titled Google Ads Policy Update – … Read more
Common question. I hate to start with the usual; there are many factors that determine when your ads run, but in this case it is unavoidable. So lets go over them: Since we cannot game-out every type of campaign you may use. Its best to start with the disqualifiers – how much your chosen campaign … Read more