Update: It is now possible to switch between Classic and Next Remember the one-way danger of switching back to Classic from Next? That was soo 2024.34! Update: This article is intended for BOTH Classic and Next. But NOTE: VLAs are not available in Next. Makes sense to me! Original Article: This is an important and … Read more
You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more
If you are responsible for your company’s online advertising – this is an important notice. Not acting on this notice from Google could result in a suspension of your Google Ad campaign. If your website has a pop-up of any kind, please read this. Google has sent a notice titled Google Ads Policy Update – … Read more