What You Should Know About Google Shopping Ads & Machine Learning
No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”
eCommerce
Optimize Google Shopping Ads Campaigns
The term “Long Tail” applied to eCommerce (products) as coined by https://www.wired.com/2004/10/tail/ Chris Anderson in 2004 is unfortunate because the term was already in use by the SEO community and that one is accurate – a description of multiple-word Search Terms (long as in “Long-Tail”). So to clarify, the unfortunate-named “Long Tail” in eCommerce means … Read more
The Harsh Realities of Online Commerce
Its not as though they are harsh, its just that reality may not be what you may have come to expect. This article is about your expectations vs reality in the world of eCommerce. Your expectations probably conflict with reality when it comes to running your own website with WordPress and an e-commerce solution. WordPress … Read more