CTR (ClickThrough Rate) and Conversion

Assuming you achieve a position in the SERP you need to convert that position into a click. Here is the secret ingredient: Meta Description A call to Action 150 characters packed with good keywords The Meta Description is used by search engines for the text in your SERP (natural search results page) listing – its … Read more CTR (ClickThrough Rate) and Conversion

Find Your Website Conversion Rate

If you are looking for a PPC ROI Calculator for Adwords, this is not one of those, its more valuable than that. I suggest that it’s better to view your “calculations” as an exercise in logic. Calculators, like large spreadsheets, tend to muddy the water unless you know exactly what answers you seek before-hand. You … Read more Find Your Website Conversion Rate