Here is a simple but interesting, real-life sample that illustrates how easy it is to be wrong when you assume you know what people will search for in order to find a product or business online. You would be wrong with most of your assumptions
Assuming you achieve a position in the SERP you need to convert that position into a click. Here is the secret ingredient: Meta Description A call to Action 150 characters packed with good keywords The Meta Description is used by search engines for the text in your SERP (natural search results page) listing – its … Read moreCTR (ClickThrough Rate) and Conversion
If you are looking for a PPC ROI Calculator for Adwords, this is not one of those, its more valuable than that. I suggest that it’s better to view your “calculations” as an exercise in logic. Calculators, like large spreadsheets, tend to muddy the water unless you know exactly what answers you seek before-hand. You … Read moreFind Your Website Conversion Rate