The Meta Description is where you have the opportunity to “sell” your listing in search and get the click. For SEO purposes this is perhaps the single most important take-away there is. (if you do nothing else to improve your search performance). A great Call-To-Action (CTA) in your Meta Description will make the cash register … Read more Meta Descriptions and Calls To Action
I just ran into a presentation wherein the SEO analysis claimed that putting your local phone number in the meta title tag was a wasted SEO opportunity – that there are other more important keywords that should go into the precious 70 characters available. The Precious 70 Characters Many SEOs focus a bit too much … Read more Should SEOs Put Phone Numbers in The Meta Title Tag – Answered.