Meta Descriptions and Calls To Action

The Meta Description is where you have the opportunity to “sell” your listing in search and get the click. For SEO purposes this is perhaps the single most important take-away there is. (if you do nothing else to improve your search performance). A great Call-To-Action (CTA) in your Meta Description will make the cash register … Read more

Should SEOs Put Phone Numbers in The Meta Title Tag – Answered.

I just ran into a presentation wherein the SEO analysis claimed that putting your local phone number in the meta title tag was a wasted SEO opportunity – that there are other more important keywords that should go into the precious 70 characters available. The Precious 70 Characters Many SEOs focus a bit too much … Read more