As I mentioned in a prior post, a year on, even pros are struggling with the switch to Google Analytics 4. Are you also struggling with or even baffled by GA4? You may see reporting that does not seem quit…
On July 1, 2023 Google threw everyone the GA4 curve ball and most everyone struck out. So dont feel bad if you are feeling inadequate. Its not you per se. Granted, Google gave a lot of advanced warning that it…
Measuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you need to start making better decisions about…