Ad Fraud Is Off The Charts

28% of Website Traffic is Non-Human…says Adobe in a Wall Street Journal article. Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic came from bots or click farms. Anyone who runs a webserver would not … Read more

Lies and Pretty SEO Reports

What is the single most frequent concern I hear from business owners? “I don’t know if the Internet Marketing we are doing is working?” What they mean can be 2-fold, but the bottom line is always the same – is someone doing anything and is it having any affect? The shortest path between the question … Read more