28% of Website Traffic is Non-Human…says Adobe in a Wall Street Journal article.
Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses
Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic came from bots or click farms.
Anyone who runs a webserver would not disagree with that. It just takes a brand name company in tech to say it so that this stuff sticks to the wall.
So yes, Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses is true. Bob Hoffman says Ad Fraud Is Off The Charts. I love his stuff. Ya know, ten billion here, ten billion there…it starts to add up. Read more by Bob Hoffman.
According to another ad fraud expert, Dr. Augustine Fou, “No matter what you are hearing or reading about digital ad fraud, I can assure you it’s actually worse than you think.”