Ad Fraud Is Off The Charts

28% of Website Traffic is Non-Human…says Adobe in a Wall Street Journal article. Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic came from bots or click farms. Anyone who runs a webserver would not … Read moreAd Fraud Is Off The Charts

Lies and Pretty SEO Reports

What is the single most frequent concern I hear from business owners? “I don’t know if the Internet Marketing we are doing is working?” What they mean can be 2-fold, but the bottom line is always the same – is someone doing anything and is it having any affect? The shortest path between the question … Read moreLies and Pretty SEO Reports

Google Adwords Revelation 98% of Business Comes From 22 Keywords

How would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing space as we speak. In case you have missed it, there have been three significant stories recently; Proctor & Gamble, then Restoration … Read moreGoogle Adwords Revelation 98% of Business Comes From 22 Keywords