Google Adwords Revelation 98% of Business Comes From 22 Keywords

How would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing space as we speak. In case you have missed it, there have been three significant stories recently; Proctor & Gamble, then Restoration … Read moreGoogle Adwords Revelation 98% of Business Comes From 22 Keywords

Geofencing vs Hyperlocal Search Confusion

There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act of searching using a mobile device. Let’s see if we can’t clear up some marketing BS floating around in the blog-o-sphere. Android … Read moreGeofencing vs Hyperlocal Search Confusion