Ad Fraud Is Off The Charts

28% of Website Traffic is Non-Human…says Adobe in a Wall Street Journal article. Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic came from bots or click farms. Anyone who runs a webserver would not … Read more Ad Fraud Is Off The Charts

Google Adwords Revelation 98% of Business Comes From 22 Keywords

How would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing space as we speak. In case you have missed it, there have been three significant stories recently; Proctor & Gamble, then Restoration … Read more Google Adwords Revelation 98% of Business Comes From 22 Keywords