How To Audit SEM Reports
When you receive that month-end SEM performance report, can you determine if it is accurate? How do you know you are getting what you are paying for? Do you know how to audit your SEM reports? The fact is; you…
Tag SEM
InSourcing is The Future of SMB Internet Marketing
Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.
The Downside of Hiring an Agency to Manage Your Adwords PPC
Should I consider hiring an agency to manage my online advertising? PPC - Adwords - Google wants agencies to sell their biggest money-making product Adwords. So Google is not going to tell you