Conversion Statistics

Just some useful statistics on conversions as I’ve found them somewhere else or from my client analytics. In the interest of keeping this usable as a reference tool, this is intentionally brief. Perhaps I’ll expand more on certain points as necessary. All statistics are no older than 2018.

@ 60% of all conversions happen during a single visit
@ 15% of conversions require two visits
@ 25% of all conversions require at least 3 or more visits

@ 70% of conversions happen on the same day as the first visit

**Typical Local Business traffic Sources
@ 25% Maps
@ 25% Organic

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