Advertise With Precision

How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how does one calculate and set bids accurately on hundreds or thousands of products? Every business owner knows their approximate Operating Margin. So … Read more

Alternative Search Engines

Its not everyday there is a breeze of fresh air in the world of search engines. In fact this one-trick pony show has gotten damn boring. Google updates remind me of IRS publications – little more than switching things around to keep everyone guess rather than any real innovation. Microsoft Adcenter? Seems like a retirement … Read more

Should You Disable Google Assistant Calls in Your Google My Business Listing

This is one of those default opt-in settings in Google My Business (GMB) that is also cleverly hidden in plain sight. What are Assistant Calls? Why is it turned on by default? Why should I care? What is it? Its a intermediary Google service feature between your customer and your business. (Google Service is an … Read more