What if one of your GMBs get suspended? What are the consequences? That depends on your role. A significant yet overlooked feature of administering a GMB is the way in which Google treats roles differently. How you choose to maintain your GMB has serious implications. Most administrators like the convenience of the role of Owner, … Read more
Put on your readers and set-aside the kool-aid while I compare Google Ads Bid Strategies using various campaign types from a real-world eCommerce business. This is not your usual theory-blog maximized for SEO (I’m not counting words – so tired of long, empty articles written as search rank spam, aren’t you?) And this is not … Read more
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition (CPA), and now we are finally at the zenith of our ability to determine HAWD by calculating Conversion Value / Cost, AKA … Read more