Ad Fraud Is Off The Charts

28% of Website Traffic is Non-Human…says Adobe in a Wall Street Journal article. Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic came from bots or click farms. Anyone who runs a webserver would not … Read more

Diary of Google My Business

This is the unvarnished version of the Ultimate Google My Business Guide, calling-out all those happy horse shit blogs about the so-called “support” that Google My Business (GMB) provides. The Ultimate GMB Guide is here but that is just a rehash of Google guides – just a bit more straight forward. But if you are … Read more

How to Add Rich Snippets for Reviews and Ratings

Its not just about Review snippets. Like everything we do, the subject of this post is really about how we get better visibility in Google Search Results. Use this How To post as a way for you to understand the scope of the subject as well.