This routine will sell more – guaranteed, because you will eliminate hours of down-time that otherwise would have gone undetected. It will also help debug/refine your Ad Campaigns (which are often set-it-and-forget-it) and even improve your organic results (more clicks!). When you see competition ahead of you in organic results everyday, you might eventually get irritated enough to act! Do some SEO.
This is a bookmark page for Google Conversion Tracking. Many of the “advanced” features (Enhanced CPC) in Adwords require that you first setup conversion tracking. https://support.google.com/adwords/answer/6095821 Conversion Valuation https://support.google.com/adwords/answer/3419241