We all depend on accurate conversion tracking to guide our advertising. If the data isn’t 100% accurate, we aren’t just looking at bad reports—we’re actively misallocating capital and mispricing spend.

If you’re frustrated with your campaign performance, this is the likely culprit. Our analysis reveals there is a 89% Mean Average Error Rate between Conversions reported and actual Product Sales. Hard to believe isn’t it? Ask to see our analysis.

Even a marginal gap between reported conversions and actual backend sales can be the difference between a profitable year and just “participating” in the market.

• The Undercounting Trap: When your report says a product is not converting, you underbid. This keeps your ads for that product out of the best auctions and leaves your sales mediocre at best.
• The Wrong Products Trap: When you are bidding on a product that Google says has a good ROAS, yet your backend says you have not sold any via Ads, you are throwing money away, while the products that are selling go under bid.

Our RealROAS APP resolves the gap between your ad dashboard and your backend sales. We don’t just find the leaks; we implement permanent server-side solutions that optimize your bidding and supercharge your ROI.